Alita Apẹrẹ Igo ati Awọn Aami by Studija Creata is a highly esteemed winner of the very prestigious 2017 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2017
Alita Apẹrẹ Igo ati Awọn Aami
Client: Mv Group
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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The Design
About Alita Apẹrẹ Igo ati Awọn Aami
Ibi-afẹde akọkọ ti atunto-apẹrẹ naa ni lati mu imọ ami-iṣowo gbogbo pọ si ati ṣe afihan awọn ẹya iyasọtọ bii awọn ọna iṣelọpọ ibile atijọ, awọn ohun elo gbigbe ati didara. Atunto ami-iṣowo pipe ti ALITA pẹlu igo tuntun, ami-iṣowo tuntun, iwe-alaye, ibori ati apẹrẹ aami. Awọn ọja naa ni bayi ni awọn eroja diẹ sii ti o kan ẹka ọti-waini olomi ati champagne pẹlu ifihan ifọwọkan ibile atijọ ti o fẹrẹfẹ ati ifisinlẹ diẹ ṣugbọn o tọju lapapọ iranran ode-oni ati fẹrẹfẹ.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Alita Apẹrẹ Igo ati Awọn Aami jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Alita Apẹrẹ Igo ati Awọn Aami yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Alita Apẹrẹ Igo ati Awọn Aami jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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