Appetisi Iṣẹ Kìíní: Ìdàpọ̀ Wàràkàṣì by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Appetisi Iṣẹ Kìíní: Ìdàpọ̀ Wàràkàṣì
Client: APPETISI by Granarolo
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Appetisi Iṣẹ Kìíní: Ìdàpọ̀ Wàràkàṣì
Ọ̀rọ̀ Ìwé: Appetisi jẹ́ àpẹrẹ ìdàpọ̀ fún onírúurú wàràkàṣì tí a ti gé tán ṣáájú. Ìdàpọ̀ náà pẹlu awọn cube wàràkàṣì, wàràkàṣì tí a fọ́, àti àwọn ege mozzarella. Àpo kọ̀ọ̀kan ni a fi ike ṣe tí ó sì ní ojú fèrèsé tí ó ṣe kedere, tí ó jẹ́ kí a le rí wàràkàṣì tí ó wà nínú rẹ̀ tààrà. Àwọn àwòrán tí a tẹ̀ jáde fún ọjà kọ̀ọ̀kan fún un ní ìwà pàtàkì àti láti fi hàn kedere bí a ṣe ń lo wàràkàṣì kọ̀ọ̀kan. Orúkọ Appetisi so àwọn èrò mẹ́ta pọ̀: ìfẹ́ láti jẹun, ìjẹun kékeré, àti ìlò tí ó rọrùn. Àpẹrẹ náà ṣe àfihàn wàràkàṣì gẹ́gẹ́ bí ìsinmi tí ó yára tí ó sì rọrùn, àwọn àpò náà sì ń tà ní àwọn ọjà ńlá ní Yúróòpù.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Appetisi Iṣẹ Kìíní: Ìdàpọ̀ Wàràkàṣì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Appetisi Iṣẹ Kìíní: Ìdàpọ̀ Wàràkàṣì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Appetisi Iṣẹ Kìíní: Ìdàpọ̀ Wàràkàṣì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product. - Dimensions & Packaging
- Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm - Tags
- Cheese, personification of cheese, fun, shift, desecration of cheese
- Production Technology
- Plastic packaging with a transparent window to see the cheese.
- Design Challenge
- The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
- Research
- 1) brand platform
2) Naming
3) Logo
4) Packagings - Inspiration
- While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
- Project Duration
- The project started in July 2017 and ended in February 2018.
- Operation Flow
- This product is sold in supermarkets in Europe.
Fromage product in France. - Patents
- Copyrights belong to Fanny de Bray
- Team Members
- Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter) - Image Credits
- Illustration : Fanny de Bray
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