Sparkling Juice Iṣẹ́ Pàtàkì: Ìkópọ̀ Ohun Ìdọ̀tí Ọtí by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Sparkling Juice Iṣẹ́ Pàtàkì: Ìkópọ̀ Ohun Ìdọ̀tí Ọtí
Client: Beijing Platinum Tiande Trading Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Sparkling Juice Iṣẹ́ Pàtàkì: Ìkópọ̀ Ohun Ìdọ̀tí Ọtí
Ọ̀rọ̀ Ìwé: Sparkling Juice jẹ́ àpẹrẹ ìdọ̀tí fún ohun mímu èso tí ó ní gaasi. Àpẹrẹ náà so àmì (label) pọ̀ mọ́ ìrísí ìgò dígí náà. Àmì tí a ṣe lọ́nà bevel tẹ̀lé ìwọ̀n yíyí ìgò náà, àti kékeré àmì èso kan fi ìtọ́wọ́ oorùn oje náà hàn. Àwọn àwòrán tí a fi ọwọ́ yà fi ẹranko mẹ́rin hàn, flamingo, ẹkùn, jírafà àti kamẹliọ́nì, tí wọ́n ń nawọ́ sí ọ̀nà èso mẹ́rin, lime, passion fruit, strawberry àti lychee. Ìgò náà ní agbára láti gba mílíítà 290 ó sì ga tó sẹ̀ǹtímítà 20. Ìtẹ̀wé fàdákà gbígbóná àti ìṣiṣẹ́ ìgbékalẹ̀ (embossing)ni a lò lórí àmì náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Sparkling Juice Iṣẹ́ Pàtàkì: Ìkópọ̀ Ohun Ìdọ̀tí Ọtí jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Sparkling Juice Iṣẹ́ Pàtàkì: Ìkópọ̀ Ohun Ìdọ̀tí Ọtí yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Sparkling Juice Iṣẹ́ Pàtàkì: Ìkópọ̀ Ohun Ìdọ̀tí Ọtí ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- Dimensions & Packaging
- 290ml/20cm/Glass bottle/Glass bottle label
- Tags
- Juice, glass bottle, packaging, illustration
- Production Technology
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - Design Challenge
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- Research
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- Inspiration
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- Project Duration
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - Operation Flow
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- Team Members
- Mao Ming
Yao Dabin
Li Qian - Image Credits
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming
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