Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ìdìpọ̀ Ìgò Ọtí by Li Zuo is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ìdìpọ̀ Ìgò Ọtí
by Li Zuo
Client: Wendao WD Creativity
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ìdìpọ̀ Ìgò Ọtí
Taiyuan ZHI Yuanyi jẹ́ àpẹẹrẹ ìdìpọ̀ ìgò ọtí tí a ṣe fún Ẹgbẹ́ Moutai. Àpẹẹrẹ náà yàtọ̀ sí ọ̀nà ìṣe Moutai tí a mọ̀, ó sì fi ìrísí ìgò tí a mọ̀ nìkan sílẹ̀, èyí tí a sọ di ńlá tí a sì sọ di gíga. Omi ni kókó pàtàkì náà, nítorí pé a ṣàpèjúwe ọtí gẹ́gẹ́ bí omi tí ó gbé ìmọ̀lára. Ojú rẹ̀ fi àwòrán omi òkun àti àpáta hàn tí a fà láti inú àwọn aṣọ oyè àtijọ́, pẹ̀lú àwọn àwòrán oríire ìbílẹ̀. Àwọn ìgbì omi, àwọn òkúta tí ó dúró àti àwọn ìkùukùu ń tọ́ka sí ayọ̀ àti ẹ̀mí gígùn. A ṣe ọ̀ṣọ́ náà lórí ìgò gíláàsì náà nípa fífi iná yan.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ìdìpọ̀ Ìgò Ọtí jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ìdìpọ̀ Ìgò Ọtí yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ìdìpọ̀ Ìgò Ọtí jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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