Greyder V Àpótí Ìkó Bàtà by Musa Celik is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
WúràÌdìpò· 2020
Greyder V Àpótí Ìkó Bàtà
by Musa Celik
Client: Greyder
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #88910The Design
About Greyder V Àpótí Ìkó Bàtà
Greyder V jẹ́ àpótí bàtà tí a ṣe láti gbé àti láti tọ́jú bàtà láìsí àpò ike. Àwọn ìdìmú tí a so pọ̀ mọ́ ọn jẹ́ kí a lè fi ọwọ́ gbé àpótí náà lẹ́yìn ríra. Àwọn yàrá méjì ni ó ń gbé bàtà náà ní ìrísí V, èyí tí ó jẹ́ kí ìtú u rẹ̀ rọrùn. Ìrísí V náà gba ìmísí láti inú ìṣíkiri ìrìn, nígbà tí ẹsẹ̀ kan bá kọjá èkejì. A ṣe àpótí náà láti inú páálí pẹ̀lú ọ̀nà lílọ̀, àwọn ohun èlò rẹ̀ sì ṣeé tún lò, wọ́n sì lè jẹrà nípa ti ẹ̀dá. Ìrísí rẹ̀ tí ó dúró ṣánṣán tí kò sì gba àyè púpọ̀ tún jẹ́ kí a lè lo àpótí náà gẹ́gẹ́ bí ibi ìtọ́jú fún bàtà àfikún ní ọ́fíìsì.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Greyder V Àpótí Ìkó Bàtà jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Greyder V Àpótí Ìkó Bàtà yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Greyder V Àpótí Ìkó Bàtà ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
- Dimensions & Packaging
- Height: 290mm Width: 330mm Depth: 130mm
- Tags
- Shoe box, Creative shoe box, Package design, Shoe storage box
- Production Technology
- The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
- Design Challenge
- The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.
1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer. - Research
- Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:
1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.
Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage. - Inspiration
- As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
- Project Duration
- The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
- Operation Flow
- Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
- Image Credits
- All Images:
Photographer Mehtap Orgun, Greyder Box Photographs, 2019
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