Butterfly Ìjókòó Ọkọ̀ Òfúrufú by James Lee is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ọkọ̀, Ìrìnnà àti Gbígbé Competition Category.
FàdákàỌkọ̀· 2020
Butterfly Ìjókòó Ọkọ̀ Òfúrufú
by James Lee
Client: Butterfly Flexible Seating Solutions Limited
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ọkọ̀ Category
Verified Award Winner
Verify Award Status for #88997The Design
About Butterfly Ìjókòó Ọkọ̀ Òfúrufú
Butterfly jẹ́ ètò ìjókòó ọkọ̀ òfúrufú tí ó rọ̀ tí ó ń jẹ́ kí ìyípadà wáyé láàrin àwọn ìjókòó premium economy àti àwọn ibùdó business class tí ó ń dùbúlẹ̀ pẹrẹsẹ. Ọ̀kọ̀ọ̀kan ibùdó Butterfly ní àwọn ìjókòó méjì tí ó lè tẹrí tí a gbé ní ọ̀tọ̀ọ̀tọ̀ sí ara wọn, àwọn ìjókòó méjèèjì papọ̀ ni a ń tà gẹ́gẹ́ bí premium economy. Àwọn òṣìṣẹ́ inú ọkọ̀ lè yí ìjókòó ẹ̀gbẹ́ fèrèsé padà láti dá ijókòó ẹ̀gbẹ́ kan sílẹ̀, èyí tí yóò dá ibùdó business class fún èrò kan ṣoṣo. Yíyí ìjókòó ẹ̀gbẹ́ ọ̀nà náà padà pẹ̀lú yóò dá ojú pẹrẹsẹ ńlá sílẹ̀ fún sísùn. Ètò náà ń jẹ́ kí àwọn olùṣàkóso ṣàtúnṣe inú ọkọ̀ láti bá ìbéèrè tí ń yípadà mu kí wọ́n sì lo àyè ilẹ̀ dáradára.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Butterfly Ìjókòó Ọkọ̀ Òfúrufú jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Butterfly Ìjókòó Ọkọ̀ Òfúrufú yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Butterfly Ìjókòó Ọkọ̀ Òfúrufú jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
- Team Members
- James Lee
Vincent Tam
Lars Rinne
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