Mi Bluetooth Headset Mini Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀rọ Agbọ́rọsọ Etí by Xiaomi is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2020
Mi Bluetooth Headset Mini Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀rọ Agbọ́rọsọ Etí
by Xiaomi
Client: Xiaomi
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #89158The Design
About Mi Bluetooth Headset Mini Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀rọ Agbọ́rọsọ Etí
Mi Bluetooth Headset Mini jẹ́ ìdìpọ̀ tí a ṣe fún ẹ̀rọ agbọ́rọsọ etí kékeré fún eré ìdárayá. Ìkarahun ẹ̀rọ agbọ́rọsọ etí náà kéré gan-an ó sì ní bọ́tìnì yíyíká kan ṣoṣo. Ìdìpọ̀ náà ń lo àwọn àwòrán olókìkí àwọn olórin, nítorí náà ìkarahun ọ̀nà ẹyin náà dàbí orí àti bọ́tìnì náà dàbí ẹnu tí ó ṣí. Àbájáde rẹ̀ ń dábàá akọrin tàbí olùdarí, ó sì fún ọjà tí ó rọrùn ní ìwà. Àpótí PET kan gbé ẹ̀rọ agbọ́rọsọ etí àti olùdarí sí iwájú, nígbà tí àwọn okun wa ni pápamọ́. Ìbòrí bébà kan mú kí ìtọ́jú náà dúró ṣinṣin. Àpẹẹrẹ náà ní èròngbà láti fani mọ́ra sí àwọn olùlò tí ọjọ́ orí wọn wà láàrin 18 sí 29 ọdún.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Mi Bluetooth Headset Mini Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀rọ Agbọ́rọsọ Etí jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Mi Bluetooth Headset Mini Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀rọ Agbọ́rọsọ Etí yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Mi Bluetooth Headset Mini Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ẹ̀rọ Agbọ́rọsọ Etí jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
- Dimensions & Packaging
- dimension: height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, packaging, colorful, musician
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element. - Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
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