Mi Sports Bluetooth Headset Mini Iṣẹ Akọkọ: Ìpóòkù Fún Agbékè Etí by Xiaomi is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2020
Mi Sports Bluetooth Headset Mini Iṣẹ Akọkọ: Ìpóòkù Fún Agbékè Etí
by Xiaomi
Client: Xiaomi
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #89167The Design
About Mi Sports Bluetooth Headset Mini Iṣẹ Akọkọ: Ìpóòkù Fún Agbékè Etí
Ọrọ Iwe: Mi Sports Bluetooth Headset Mini jẹ́ ìpóòkù tí a ṣe fún agbékè etí Bluetooth eré-ìdárayá. Iwájú ìpóòkù náà fi àwọn ohun etí àti alakóso hàn nìkan, nígbà tí okùn náà a fi pamọ́. Àpótí PET kan tí ó wà nínú ìpóòkù náà ń dá agbékè etí náà dúró síbìkan, àti pé ìbòrí bébà ni ó ń ṣe àpáta ìta. Bí a bá wo ìpóòkù náà láti ọ̀nà jíjìnnà, àwọn ohun etí méjèèjì á dà bí ojú, àlakóso náà á sì dà bí ẹnu. Àwọn àwọ̀ àti àwòrán tí a fi kún un ń sọ ìpóòkù kọ̀ọ̀kan di ojú emoji tí ó ní ìrísí ọ̀tọ̀ọ̀tọ̀. Ìlànà àpẹrẹ yìí ń fẹ́ láti fa àwọn ọ̀dọ́ tí ń rà á mọ́ra pẹ̀lú iye owó ìṣelọ́po kékeré.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Mi Sports Bluetooth Headset Mini Iṣẹ Akọkọ: Ìpóòkù Fún Agbékè Etí jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Mi Sports Bluetooth Headset Mini Iṣẹ Akọkọ: Ìpóòkù Fún Agbékè Etí yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Mi Sports Bluetooth Headset Mini Iṣẹ Akọkọ: Ìpóòkù Fún Agbékè Etí nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Dimensions & Packaging
- dimension height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, emoji, packaging, colorful
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
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