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Laote Breweries Iṣẹ Akọkọ: Ìṣàpáàtì Ọtí Bíà by Zhangyong Hou

Laote Breweries Iṣẹ Akọkọ: Ìṣàpáàtì Ọtí Bíà by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


IrinÌdìpò· 2020

Laote Breweries Iṣẹ Akọkọ: Ìṣàpáàtì Ọtí Bíà

by Zhangyong Hou

Client: Zhongshihuanmei Design

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category

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Verified Award Winner

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Colors

The Design

About Laote Breweries Iṣẹ Akọkọ: Ìṣàpáàtì Ọtí Bíà

Ọ̀rọ̀ Ìwé: Laote Breweries jẹ́ ìṣàpẹẹrẹ ìṣàpáàtì fún ọtí bíà tí a ṣe pẹ̀lú ọwọ́ (craft beer) tí a ń tà nínú àwọn agolo aluminiomu tí ó jẹ́ 500 ml. Ìṣàpẹẹrẹ náà dá lórí àmì-àpéjọ (badge) alálàyé kan tí ó ń tọ́ka sí ìtàn àti àṣà-ìbílẹ̀ ìdílé kan tí ń ṣe ọtí bíà. Àmì-àpéjọ náà ní láti fi hàn pé a fi ìṣọ́ra ṣe ọtí bíà náà pẹ̀lú ọwọ́, kí ó sì mú kí àwọn èèyàn fẹ́ mọ bí ìtọ́wò rẹ̀ ṣe rí. Ọtí bíà tí a ṣe pẹ̀lú ọwọ́ ni a ń ṣe ní ìwọ̀nba díẹ̀ dípò ìṣelọ́po pọ̀ nípasẹ̀ ilé-iṣẹ́ ńlá. Ní China, ọtí bíà ilé-iṣẹ́ ni ó pọ̀ jùlọ tí a le rí ní ibi gbogbo, nítorí náà ṣíṣe ọtí bíà ní ìwọ̀nba díẹ̀ ni a kà sí ohun iyebíye. A lo ìtẹ̀wé àwọ̀ pàtàkì (spot colour printing) lórí àwọn agolo náà láti rí i dájú pé àmì-àpéjọ náà ṣe kedere àti pípé.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Laote Breweries Iṣẹ Akọkọ: Ìṣàpáàtì Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Laote Breweries Iṣẹ Akọkọ: Ìṣàpáàtì Ọtí Bíà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Laote Breweries Iṣẹ Akọkọ: Ìṣàpáàtì Ọtí Bíà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging
500 ml capacity can
Tags
zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology
Spot color printing on aluminium cans
Research
With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration
Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration
The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow
With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members
zhangyong,hou

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