Mi Band 3 Iṣẹ́ Ìdìpọ̀ Okùn Eré Ìdárayá by Xiaomi is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2020
Mi Band 3 Iṣẹ́ Ìdìpọ̀ Okùn Eré Ìdárayá
by Xiaomi
Client: Xiaomi
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #90017The Design
About Mi Band 3 Iṣẹ́ Ìdìpọ̀ Okùn Eré Ìdárayá
Mi Band 3 jẹ́ àpẹẹrẹ ìdìpọ̀ fún okùn eré ìdárayá. Ìdìpọ̀ náà lo nọ́ńbà 3 tí ó rọrùn gẹ́gẹ́ bí kókó àfojúsùn àkọ́kọ́, tí àwòrán tí ó dá lórí ọ̀nà eré ìdárayá yí i ká. Àwòrán náà tàn káàkiri gbogbo àpótí náà, ó sì ń fi ẹ̀mí eré ìdárayá hàn nípasẹ̀ àwọn ìlà tí ó rọrùn. A gé àpótí náà, a sì ṣé é láti inú bébà, ó sì wọn 108 mílímítà ní gíga, 75 mílímítà ní gígùn àti 32 mílímítà ní ìbú. Àwọn àwọ̀ ọ̀tọ̀ọ̀tọ̀ ni ó fi ìyàtọ̀ hàn láàárín àwọn ẹ̀yà ọ̀tọ̀ọ̀tọ̀. Ọ̀wọ́ náà ń tọ́jú àpẹẹrẹ tí ó bára mu láti lè hàn kedere lórí àwọn pẹpẹ ọjà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Mi Band 3 Iṣẹ́ Ìdìpọ̀ Okùn Eré Ìdárayá jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Mi Band 3 Iṣẹ́ Ìdìpọ̀ Okùn Eré Ìdárayá yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Mi Band 3 Iṣẹ́ Ìdìpọ̀ Okùn Eré Ìdárayá jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Dimensions & Packaging
- dimension
height 108, Length 75, width 32mm - Tags
- Sport, band, electronic, packaging, colorful
- Production Technology
- material: Paper
Structure: paper die cut and fold to box. - Design Challenge
- For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Research
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
- Project Duration
- The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
- Operation Flow
- In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
- Patents
- Copyrights belong to Xiaomi Inc, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
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