Wiseman Beer Iṣẹ́ Àkọ́kọ́: Àpótí Ọtí Bíà by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2020
Wiseman Beer Iṣẹ́ Àkọ́kọ́: Àpótí Ọtí Bíà
Client: Shenzhen Oracle Creative Design Co., Ltd
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Wiseman Beer Iṣẹ́ Àkọ́kọ́: Àpótí Ọtí Bíà
Wiseman Beer jẹ́ àpẹẹrẹ àpótí fún ọtí bíà tí a fi sínú ìgò tí a pòngbé sí àwọn onítọ̀wọ̀ ọ̀dọ́ ní orílẹ̀-èdè China. Ìgò náà ni a fi gíláàsì àti pilasítíìkì ṣe, fìlà rẹ̀ ni a fi irin ṣe, èlò àmì rẹ̀ sì ni a fi bébà ṣe. A gbé àmì pupa àti funfun tí ó gbámúṣé tààrà sórí ìgò náà, agbègbè pupa ńlá kan sì ń fi agbára àti ìtara hàn. Àpótí náà gùn ní mílímítà 230 ní ìbú, mílímítà 60 ní jíjìn, àti mílímítà 60 ní gíga. Ète náà ni láti fún àpótí ọtí bíà ní ìrísí òde-òní tí ó bá ìwà òmìnira àti eré tí àwọn ọ̀dọ́ mú mu.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Wiseman Beer Iṣẹ́ Àkọ́kọ́: Àpótí Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Wiseman Beer Iṣẹ́ Àkọ́kọ́: Àpótí Ọtí Bíà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Wiseman Beer Iṣẹ́ Àkọ́kọ́: Àpótí Ọtí Bíà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
- Dimensions & Packaging
- The packaging size is 230mm in width, 60mm in depth and 60mm in height.
- Tags
- Wasa, Beer, Wiseman, Art, Red
- Production Technology
- The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
- Design Challenge
- The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
- Research
- The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
- Inspiration
- Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
- Project Duration
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Operation Flow
- The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
- Team Members
- Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019
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