Wúrà Ìdìpò · 2020
Creative Trade Mark Àpótí Ìṣàkójọpọ̀ Oyin
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2020 in Ìdìpò
- CLIENT: Lithuanian local bee farm Honey Moon
- Estimated Number of Design Views: 34,206
- Verification code 85847B8827 · Verify this award
Colors
About Creative Trade Mark Àpótí Ìṣàkójọpọ̀ Oyin
Botanic jẹ́ àpẹẹrẹ ìṣàkójọpọ̀ fún oyin gidi tí a gbé kalẹ̀ nínú ìgò gíláàsì 380 ml. Wọ́n fi bébà aláwọ̀ ewé dúdú tí kò ní ìbòjú ṣe àmì ìdánimọ̀ rẹ̀, wọ́n sì ṣe é ní ọ̀nà tí ó ní ìtẹ̀wọlé oríṣiríṣi ìpele àti gígé oníhà mẹ́fà, ìrísí tí ó rán ni létí afárá oyin. Àwọn ohun ọ̀ṣọ́ tí a fi silkscreen aláìdán àti fọ́ílì dídán ṣe fi ìyàtọ̀ kún ẹ̀yìn dúdú náà. Àmì ìkọ́sí tí a ká ní ojú méjì ni ó gbé àpèjúwe ọjà náà. Ìdérí igi tí a fi ọwọ́ ṣe láti ara igi linden, igi tí àwọn oyin ń kó adùn òdòdó rẹ̀ jọ, ni a fi dé ìgò kọ̀ọ̀kan. Àpẹẹrẹ náà ṣàfihàn ìmọ́tótó oyin gidi náà.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Creative Trade Mark Àpótí Ìṣàkójọpọ̀ Oyin jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Creative Trade Mark Àpótí Ìṣàkójọpọ̀ Oyin yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Creative Trade Mark Àpótí Ìṣàkójọpọ̀ Oyin ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Dimensions & Packaging
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Tags
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Production Technology
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Design Challenge
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Research
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Inspiration
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Project Duration
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Operation Flow
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Image Credits
- Photo: Produck, MIndaugas Norkaitis
