India Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà by Xiaomi is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2020
India Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà
by Xiaomi
Client: Xiaomi
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #92159The Design
About India Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà
India Packaging jẹ́ ètò ìdìpọ̀ tí a ṣẹ̀dá fún ìlà àwọn ọjà ẹ̀rọ ẹ̀lẹ́ktrọ́nìkì tí a ń tà ní ọjà orílẹ̀-èdè Íńdíà. Àpẹrẹ náà lo àwòṣe àwọ̀ ọ̀sán àti dúdú tí ó yàtọ̀ síra láti mú kí ipa ìríran pọ̀ sí i àti láti ṣàfihàn àwọ̀ àmì ìdánimọ̀ pàtàkì náà. Agbègbè kan pàtó lórí àpótí kọ̀ọ̀kan ni ó gbé àmì ìdánimọ̀ ilé-iṣẹ́ náà, nítorí náà a pa àṣà kan náà mọ́ káàkiri àwọn ọjà oríṣiríṣi ẹ̀ka àti ìwọ̀n. Ìṣètò tí ó ṣe kedere ní iwájú ń ṣàfihàn àlàyé ọjà pàtàkì, ọ̀rọ̀ àkópọ̀ àti àwọn kókó ọ̀rọ̀ títà pàtàkì. Àpótí kọ̀ọ̀kan ni a fi bébà ṣe, tí a gé àti tí a ká sí ìrísí rẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
India Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé India Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. India Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
- Dimensions & Packaging
- dimension height 30-120, Length 50-95, width 32-50mm
- Tags
- electronic, orange, colorful, technology
- Production Technology
- material: Paper Structure: paper die cut and fold to box.
- Design Challenge
- With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
- Research
- Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
- Inspiration
- Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
- Project Duration
- The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
- Operation Flow
- Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
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