Wúrà Ìdìpò · 2020
Nudus Ounjẹ Ipanu
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2020 in Ìdìpò
- CLIENT: Depot Creative
- Estimated Number of Design Views: 41,759
- Verification code 0E45AE30EB · Verify this award
Colors
About Nudus Ounjẹ Ipanu
Iṣakojọpọ fun ile-iṣẹ ti o bẹrẹ n ṣe afihan awọn eso ti o ni ilera ati awọn eerun igi ẹfọ ni ihoho imoye oore-ihoho ati iṣere ere. Iyatọ wọn ni pe a ṣe wọn lati awọn eso ati awọn ege ẹfọ, ti a ti gbẹ ni afẹfẹ, laisi ohunkohun ti a fi kun ohunkohun - nitorinaa & # 039; ihoho-ihoho & # 039; ero. Botilẹjẹpe dudu jẹ yiyan igboya ati aiṣedeede fun ọja ipanu ti ilera, ile-ibẹwẹ yan eyi lati ṣafihan gbigbọn ọja naa ati fun ni ariwo selifu afikun. Fọtoyiya ya ọja naa ṣaaju ati lẹhin gbigbe afẹfẹ ti n ṣe afihan eso naa dara bi a ti pinnu iseda.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Nudus Ounjẹ Ipanu jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Nudus Ounjẹ Ipanu yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Nudus Ounjẹ Ipanu ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Image Credits
- Photography: Andy Lewis
