Ccpuerh Tea Iṣẹ Akọkọ: Ìdìmọ́ra Tíì by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Ccpuerh Tea Iṣẹ Akọkọ: Ìdìmọ́ra Tíì
Client: Ccpuerh
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #92660The Design
About Ccpuerh Tea Iṣẹ Akọkọ: Ìdìmọ́ra Tíì
Ọ̀rọ̀ Ìwé: Ccpuerh Tea jẹ́ àpẹrẹ ìdìmọ́ra fún onírúurú tíì tí a fúnpọ̀ àti tí ó tú káàkiri. Ìkòkò náà jẹ́ ìkòkò aluminiomu tí ó rí bí àyíká pẹ̀lú orí tí a fi wúrà bò nípasẹ̀ iṣẹ́ ẹ́lẹ́tíríkì, àwòrán bàbà àti àkọlé tí a fi ọ̀nà silk-screen tẹ̀ sí i. Ìkòkò náà ní ìwọ̀n gigun 80 mm ní ìka rẹ̀, pẹ̀lú gigun ara rẹ̀ tí ó jẹ́ 70 mm àti gigun orí rẹ̀ tí ó jẹ́ 10 mm. Àwòrán mẹ́ta tí a tẹ̀ sí i, ìyẹn àyíká, oníhàmẹ́ta (prismatic) àti onígunmẹ́ta, ni wọ́n fi ń fi ìdánimọ̀ sí tíì kékeré tí ó rí bí àyíká, tíì kékeré tí ó rí bí onígun mẹ́rin, àti tíì tí ó tú káàkiri. Àwọ̀ ìkòkò tí ó yàtọ̀ síra ni wọ́n fi ń fi hàn ìpele tí tíì kọ̀ọ̀kan ti dàgbà dé, tí ó sì mú kí àwọn tí ń rà á lè mọ ọjà kọ̀ọ̀kan kíákíá. Àpẹrẹ yìí fún tíì ìbílẹ̀ ní ìrísí tí ó rọrùn àti òde-òní.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Ccpuerh Tea Iṣẹ Akọkọ: Ìdìmọ́ra Tíì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Ccpuerh Tea Iṣẹ Akọkọ: Ìdìmọ́ra Tíì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Ccpuerh Tea Iṣẹ Akọkọ: Ìdìmọ́ra Tíì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
- Dimensions & Packaging
- 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea. - Tags
- Packaging, tea, color, fashion, youth
- Production Technology
- Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
- Design Challenge
- In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
- Research
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- Inspiration
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- Project Duration
- Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019. - Operation Flow
- Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
- Team Members
- Astro Wong
Dorne Tsui
Jr Deng
KC To - Image Credits
- Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.
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