Fruit Bites Awọn Eso Eso Ti O Gbẹ Ti by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
Fruit Bites Awọn Eso Eso Ti O Gbẹ Ti
Client: Fruit Bites
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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The Design
About Fruit Bites Awọn Eso Eso Ti O Gbẹ Ti
Kini o dara ju aiṣedede ẹbi ọfẹ fun awọn ọmọ wẹwẹ rẹ? Awọn apẹrẹ apoti eso ti awọn eso jẹ apẹrẹ lati ṣe iwuri fun awọn ọmọ wẹwẹ lati yi awọn iṣe ipanu wọn pada ati yan lati jẹ awọn eso alagbẹgbẹ ti o gbẹ dipo awọn ipanu ijekuje. Erongba ni lati fun gbogbo obi lagbara lati yi ilana ipanu ọmọ rẹ pada. Ipenija naa ni lati ṣe apẹrẹ awọn kikọ ti o tan imọlẹ awọn anfani eso ti awọn ọmọde le ni oye ni rọọrun ati ṣe ibatan si nkan ti o tutu ati ilera. Mango ṣe ipa pataki ninu ilera awọ. Okunrin ogba ṣe iranlọwọ fun ọ lati ṣetọju iran deede. Apple dara fun iranti ati ifọkansi rẹ.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Fruit Bites Awọn Eso Eso Ti O Gbẹ Ti jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Fruit Bites Awọn Eso Eso Ti O Gbẹ Ti yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Fruit Bites Awọn Eso Eso Ti O Gbẹ Ti ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits. - Dimensions & Packaging
- Width 90 mm x 45 Depth x Height 140 mm
- Tags
- Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
- Production Technology
- The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
- Design Challenge
- The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration. - Research
- At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
- Inspiration
- The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
- Project Duration
- The project started in August 2019 in Cairo and finished in October 2019 in Cairo
- Operation Flow
- Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.
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