Wúrà Ìdìpò · 2021
Logothetis Ìdìímú Oúnjẹ
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2021 in Ìdìpò
- CLIENT: Logothetis
- Estimated Number of Design Views: 34,108
- Verification code 1818A51508 · Verify this award
Colors
About Logothetis Ìdìímú Oúnjẹ
Ìyá Àdánidá, àtúnwí àìlópin, ṣamọ̀nà sí àpẹẹrẹ tó tayọ fún ọ̀nà ìṣe ìbílẹ̀ kan. Oko Logothetis ní Zakynthos, Greece, jẹ́ kí àwọn iye àti pàtàkì ogún àṣà Greece aláròyé farahàn ní ọ̀nà tó ní agbára. Ìrírí láti oko dé orí tábìlì pàdé pẹ̀lú idán ti àpẹẹrẹ, sísọ ìtàn àti àṣàmì-iṣẹ́. Pẹ̀lú ìdánimọ̀ àtọwọ́dọ́wọ́ tó mọ́, àti ìyípadà oníṣeré fún àwọn àjọyọ̀ òde òní, ìdìímú náà ń fún ni ní afẹ́fẹ́ lọ́wọ̀rọ̀ tí ó ká gbogbo àwọn alùmọ́ láti gba á!
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Logothetis Ìdìímú Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Logothetis Ìdìímú Oúnjẹ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Logothetis Ìdìímú Oúnjẹ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
- Dimensions & Packaging
- It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
- Tags
- Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
- Production Technology
- Glass jars, paper boxes and metal tins.
- Design Challenge
- The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
- Research
- An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation. - Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
- Image Credits
- A.S. Advertising, 2019
