Hou Juice Ìpààkó Oje Èso láti ọwọ́ Leng Chen jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2020
Hou Juice Ìpààkó Oje Èso
látọ̀wọ́ Leng Chen
Oníbàárà: Pagoda
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #95369Àpẹrẹ Náà
Nípa Hou Juice Ìpààkó Oje Èso
Hou Juice jẹ́ àpẹrẹ ìpààkó fún àmì-ọjà oje èso tuntun. Ìgò náà ní ìwọ̀n 45 mílímítà ní ìbú àti 165 mílímítà ní gíga. Ìgò ọ̀já-rọ̀bà náà ni a bò pẹ̀lú aṣọ fẹ́lẹ́fẹ́lẹ́ tí ó ń dán bí perli, tí a sì parí pẹ̀lú ìṣẹ́ dídì-yìnyín àti ìtẹ̀wé àwọ̀ pàtàkì. Àwọn àwòrán ọ̀bọ ni ó jẹ́ kókó ìran pàtàkì rẹ̀, a sì ya ìtàn ọ̀tọ̀ọ̀tọ̀ fún adùn èso kọ̀ọ̀kan. Ọ̀bọ ni àmì ilé-iṣẹ́ èso tí ó ni í, ó sì jẹ́ àmì okun-ara nínú àṣà Ṣáínà. Àpẹrẹ náà ní èròǹgbà láti fi ìṣẹ̀dá, ìtura àti dídára hàn, àti láti kọ́ ìgbẹ́kẹ̀lé láàrin àwọn oníbàárà tí ọ̀rọ̀ ìlera jẹ lógún.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Hou Juice Ìpààkó Oje Èso jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Hou Juice Ìpààkó Oje Èso yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Hou Juice Ìpààkó Oje Èso ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
- Ìwọ̀n àti Àpò
- Diameter 45mm x Height 165mm
- Àwọn Àkọlé
- juice, packaging, branding, drink, beverages，
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
- Ìpèníjà Àpèsè
- The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
- Ìwádìí
- The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
- Ìmísí
- We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
- Àkókò Iṣẹ́ Àkànṣe
- The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
- Ìlànà Ìṣiṣẹ́
- Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
- Àwọn Ọmọ Ẹgbẹ́
- Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak - Ìfọwọ́sí Àwòrán
- Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.
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