DouChaSai Iṣẹ Akọkọ: Ìdìpọ̀ Tii by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2020
DouChaSai Iṣẹ Akọkọ: Ìdìpọ̀ Tii
Client: 7654321 Studio
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #98146The Design
About DouChaSai Iṣẹ Akọkọ: Ìdìpọ̀ Tii
Ọ̀rọ̀ Ìwé: DouChaSai jẹ́ ìdáṣàn ìdìpọ̀ tí a ṣẹ̀dá fún tii kan tí a fi ọlá fún nínú ìdíje tii ìbílẹ̀ tí a ṣe ní Òkè Wuyi ní ọdún 2018. Àpótí náà ní ìwọ̀n 160 sí 40 sí 245 millimeters, a sì fi bébà pàtàkì ṣe é, tí a parí pẹ̀lú ìtẹ̀wé àwọ̀ pàtó fàrà (screen spot colour printing), bronzing, àti ìlẹ̀mọ́ irin tí a gbé kalẹ̀ (transfer metal stickers). Kikọ ọwọ́ Ṣáínà (calligraphy) bo gbogbo ojú rẹ̀, ní títẹ̀lé ìtumọ̀ àti ìgbékalẹ̀ àwọn ọ̀rọ̀ fún ìdíje tii náà. Àwọn ìlà kíkọ náà nípọn tí a sì fà yọ pẹ̀lú másùnmáwo, bẹ́ẹ̀ ni kíkọ náà fi ń farahàn gẹ́gẹ́ bí àwòrán yíya pẹ̀lú. Nínú àpótí náà, àpótí tii kékeré kan àti ìwé-ẹ̀rí àkójọpọ̀ wà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
DouChaSai Iṣẹ Akọkọ: Ìdìpọ̀ Tii jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé DouChaSai Iṣẹ Akọkọ: Ìdìpọ̀ Tii yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. DouChaSai Iṣẹ Akọkọ: Ìdìpọ̀ Tii ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
- Dimensions & Packaging
- 160*40*245mm
- Tags
- Tea, Tea Competition
- Production Technology
- Special paper, screen spot color printing, bronzing, transfer metal stickers
- Design Challenge
- Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
- Research
- Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension. - Inspiration
- According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
- Project Duration
- The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
- Team Members
- Designer:Bosom
Photography:Hello小方
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