Hailuo Àpótí Ìkórajọ Ẹ̀rọ Agbọ̀rọ̀ Etí by Xiaomi is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
WúràÌdìpò· 2020
Hailuo Àpótí Ìkórajọ Ẹ̀rọ Agbọ̀rọ̀ Etí
by Xiaomi
Client: Xiaomi
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #98591The Design
About Hailuo Àpótí Ìkórajọ Ẹ̀rọ Agbọ̀rọ̀ Etí
Hailuo jẹ́ àgbékalẹ̀ àpótí ìkórajọ tí a ṣe fún ẹ̀rọ agbọ̀rọ̀ etí tí a máa ń fi sínú etí. Dípò kí a fi àwòrán fọ́tò ọjà hàn, àpótí náà ṣàfihàn àwòrán ìkarahun nautilus tí a gé sí méjì, pẹ̀lú ẹ̀rọ agbọ̀rọ̀ etí tí a gbé sínú ihò olókùnkùndùn rẹ̀. Ìrísí olókùnkùndùn ìkarahun náà ní ìsopọ̀ pẹ̀lú ìgbóhùnsáfẹ́fẹ́ ohùn. Gbogbo àwòrán náà ni a gbẹ́ jáde lórí ojú àpótí láti fún nautilus náà ní ìmọ̀lára gidi. Bébà fàdákà pẹ̀lú tawada dúdú fún àpótí náà ní ìtànṣán pẹ̀lẹ́ tí ó dábàá ìmọ̀ ẹ̀rọ tí ó ga. Àpótí tí a lè fà jáde náà ní ìpele méjì, nítorí náà ẹ̀rọ agbọ̀rọ̀ etí àti okùn wáyà rẹ̀ ni a kọ́kọ́ rí, nígbà tí àwọn ohun èlò ìrànlọ́wọ́ wà nísàlẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Hailuo Àpótí Ìkórajọ Ẹ̀rọ Agbọ̀rọ̀ Etí jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Hailuo Àpótí Ìkórajọ Ẹ̀rọ Agbọ̀rọ̀ Etí yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Hailuo Àpótí Ìkórajọ Ẹ̀rọ Agbọ̀rọ̀ Etí ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
- Dimensions & Packaging
- Package size(L x W x H):210 x 135 x 58mm
- Tags
- Headphone, shell, black, packaging, technology
- Production Technology
- The packaging uses emboss on the image. It also uses silver paper with black ink.
- Design Challenge
- Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
- Research
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
- Inspiration
- A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
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