Mitu Iṣẹ́ Àkọ́kọ́: Àpótí Fọ́ọ̀shì Eyín by Xiaomi is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2020
Mitu Iṣẹ́ Àkọ́kọ́: Àpótí Fọ́ọ̀shì Eyín
by Xiaomi
Client: Xiaomi
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #98595The Design
About Mitu Iṣẹ́ Àkọ́kọ́: Àpótí Fọ́ọ̀shì Eyín
Mitu jẹ́ àpótí fún fọ́ọ̀shì eyín onílo iná onídún tí a ṣe fún àwọn ọmọdé. A fi bébà ṣe àpótí náà, kò sì ní ṣíṣu kankan nínú rẹ̀. Àwọn àwòrán eré yíyẹ àti àwòrán àwọn ọmọdé bo gbogbo ojú rẹ̀, nítorí náà ṣíṣí i sílẹ̀ dàbí kíka ìwé olóhun àwòrán. Ọ̀gbọ̀n tí a lè fà jáde ń fi ọ̀wọ́ àwọn àwòrán hàn tí ó ń yí padà láti ìbàjẹ́ eyín sí ẹ̀gbin eyín, tí ó sì parí sí eyín dídán bí a ti ń ṣí àpótí náà. Lẹ́yìn ṣíṣí i sílẹ̀, a lè pa àpótí náà mọ́ gẹ́gẹ́ bí ìwé olóhun àwòrán tàbí ohun ìṣeré. Àpótí náà ń dáàbò bo fọ́ọ̀shì eyín ó sì ń ràn àwọn ọmọdé lọ́wọ́ láti ní ìfẹ́ nínú fífọ eyín.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Mitu Iṣẹ́ Àkọ́kọ́: Àpótí Fọ́ọ̀shì Eyín jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Mitu Iṣẹ́ Àkọ́kọ́: Àpótí Fọ́ọ̀shì Eyín yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Mitu Iṣẹ́ Àkọ́kọ́: Àpótí Fọ́ọ̀shì Eyín jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
- Dimensions & Packaging
- This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
- Tags
- Kids, Toothbrush, Technology, Blue, Electronic
- Production Technology
- The packaging is a plastic-free box and is made of paper.
- Design Challenge
- As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
- Research
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
- Inspiration
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
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