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Buchanan's Red Seal Ìṣàpẹ̀rẹ̀ Àpò Ìgò Whisky láti ọwọ́ Pierre Delebois - forceMAJEURE Design

Buchanan's Red Seal Ìṣàpẹ̀rẹ̀ Àpò Ìgò Whisky láti ọwọ́ Pierre Delebois - forceMAJEURE Design jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


WúràÌdìpò· 2020

Buchanan's Red Seal Ìṣàpẹ̀rẹ̀ Àpò Ìgò Whisky

látọ̀wọ́ Pierre Delebois - forceMAJEURE Design

Oníbàárà: Diageo

Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

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Àwọ̀

Àpẹrẹ Náà

Nípa Buchanan's Red Seal Ìṣàpẹ̀rẹ̀ Àpò Ìgò Whisky

Buchanan's Red Seal jẹ́ àṣàpẹ̀rẹ̀ àpò fún whisky àdàpọ̀. Àṣàpẹ̀rẹ̀ náà kárí ìgbékalẹ̀ ìgò tuntun, àwọn àmì àkọlé àti àpótí ẹ̀bùn. Ìgò náà ní àwọn ìtẹ̀ríba tí ó rọ̀ tí ó yí èdìdì pupa tí a gbé sí àárín gbùngbùn ojú iwájú ká. Àmì ọlá Buchanan's ni a fín sí ẹ̀yìn gíláàsì náà, nítorí náà àmì ọlá náà ń hàn láti ojú iwájú. Ìbuwọ́lù tí a fín wà lẹ́gbẹ̀ẹ́ èdìdì náà. Gíláàsì aláwọ̀ àmbà náà yí padà sí àwọ̀ ewé ní ìsàlẹ̀ rẹ̀, ẹ̀yà kan tí gbogbo ìdílé ọjà náà pín. Àpótí ẹ̀bùn náà ń ṣí bí ìwé láti fi ìgò náà hàn.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award

Buchanan's Red Seal Ìṣàpẹ̀rẹ̀ Àpò Ìgò Whisky jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Buchanan's Red Seal Ìṣàpẹ̀rẹ̀ Àpò Ìgò Whisky yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Buchanan's Red Seal Ìṣàpẹ̀rẹ̀ Àpò Ìgò Whisky ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Ìwọ̀n àti Àpò
Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Àwọn Àkọlé
#rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Ìpèníjà Àpèsè
Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Ìmísí
forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Àwọn Ọmọ Ẹgbẹ́
Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Ìfọwọ́sí Àwòrán
Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio

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