Mao Tai Chun Iṣẹ Akọkọ: Ìdìmọ́ Ọtí Líle láti ọwọ́ Zeng Li jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2020
Mao Tai Chun Iṣẹ Akọkọ: Ìdìmọ́ Ọtí Líle
látọ̀wọ́ Zeng Li
Oníbàárà: Shenzhen YUTO packaging technology co.LTD
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #99708Àpẹrẹ Náà
Nípa Mao Tai Chun Iṣẹ Akọkọ: Ìdìmọ́ Ọtí Líle
Ọ̀rọ̀ Ìwé: Mao Tai Chun jẹ́ ìlànà ìdìmọ́ fún ọtí líle ti orílẹ̀-èdè China. A ṣe ìgò náà pẹ̀lú amọ̀ aláwọ̀ewé tí kò dán, tí a ṣe ọ̀ṣọ́ rẹ̀ pẹ̀lú ilana ìtẹ̀wé tí a fi iná gbígbóná janjan yan, ó sì lè gba lítà 500 mìlílítà. Ìbò irin náà tẹ̀lé àkòrí ọdún eku, a sì ṣe é ní àwòrán rẹ̀ nípasẹ̀ ọ̀nà ìṣiṣẹ́ ihò-ihò. Àpótí ìta ni a fi bébà pàtàkì aláwọ̀ búráùnì-ewú (beige) ṣe, tí a tẹ̀ pẹ̀lú àwọn àwọ̀ pàtó (spot colours) tí a sì parí pẹ̀lú ọ̀nà ìtẹ̀wé gbígbóná (hot stamping). Àwọn ọ̀rọ̀ àti àwòrán àṣà ni a jẹ́ kí ó rọrùn tí ó sì ṣe kedere. Ìlànà náà so àwòrán ẹ̀mí abẹ́rẹ́ tí ń fò pọ̀ mọ́ àmì eku láti fi àṣà ìbílẹ̀ China hàn fún àwọn oníbàárà ọ̀dọ́.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Mao Tai Chun Iṣẹ Akọkọ: Ìdìmọ́ Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Mao Tai Chun Iṣẹ Akọkọ: Ìdìmọ́ Ọtí Líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Mao Tai Chun Iṣẹ Akọkọ: Ìdìmọ́ Ọtí Líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
- Ìwọ̀n àti Àpò
- The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
- Àwọn Àkọlé
- Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
- Ìpèníjà Àpèsè
- Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
- Ìwádìí
- This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
- Ìmísí
- Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
- Àkókò Iṣẹ́ Àkànṣe
- The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
- Ìlànà Ìṣiṣẹ́
- In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
- Àwọn Ọmọ Ẹgbẹ́
- Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang
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