Gujinggong Oti Alagbara láti ọwọ́ Cheng Tian Sheng jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2020
Gujinggong Oti Alagbara
látọ̀wọ́ Cheng Tian Sheng
Oníbàárà: Yuto
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #99904Àpẹrẹ Náà
Nípa Gujinggong Oti Alagbara
Awọn itan aṣa ti awọn eniyan fi silẹ ti wa ni gbekalẹ lori apoti, ati awọn ilana ti mimu mimu dragoni jẹ yiya aworan. Ti bọwọ fun dragoni naa ni Ilu China ati ṣe afihan auspiciousness. Ninu àpèjúwe, Dragoni naa jade lati mu. Nitori ti o ni ifamọra nipasẹ ọti-waini, o ma n yika yika igo ọti-waini, fifi awọn eroja ibile bii Xiangyun, aafin, oke ati odo, eyiti o jẹrisi itan-akọọlẹ ti ọya Gujing oriyin. Lẹhin ṣiṣi apoti, ṣiṣu kan ti iwe kaadi yoo wa pẹlu awọn aworan lati jẹ ki apoti naa ni ipa ifihan gbogbogbo lẹhin ṣiṣi.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Gujinggong Oti Alagbara jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Gujinggong Oti Alagbara yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Gujinggong Oti Alagbara ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
- Ìwọ̀n àti Àpò
- Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
- Àwọn Àkọlé
- Liquor, tradition， Folk tradition，Illustration，nongovernmental
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
- Ìpèníjà Àpèsè
- Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
- Ìwádìí
- Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
- Ìmísí
- In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
- Ìlànà Ìṣiṣẹ́
- The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
- Àwọn Ọmọ Ẹgbẹ́
- Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING
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