PepsiCo Design and Innovation 的作品 Mtn Dew AMP Game Fuel Launch 饮料包装

设计师 PepsiCo Design and Innovation 的作品 Mtn Dew AMP Game Fuel Launch 饮料包装荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2020

Mtn Dew AMP Game Fuel Launch 饮料包装

设计师： PepsiCo Design and Innovation

客户: PepsiCo Design and Innovation

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #100575 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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关于 Mtn Dew AMP Game Fuel Launch 饮料包装

Mtn Dew AMP Game Fuel 上市项目是一款专为游戏玩家打造的即饮型功能性饮品的包装与品牌形象设计。其视觉识别系统契合游戏与电子竞技的语境，同时避免落入常见的俗套表达。稳固的图形基础为未来的产品线、品牌合作与消费者体验提供了延展空间。设计团队开发了完整的上市视觉资产体系，涵盖品牌、产品及消费者体验三个层面。该设计旨在以真实可信的方式，将这款饮品呈现给电子竞技选手与广大游戏玩家。

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关于A' Design Award 银奖

Mtn Dew AMP Game Fuel Launch 饮料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Mtn Dew AMP Game Fuel Launch 饮料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Mtn Dew AMP Game Fuel Launch 饮料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
灵感: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

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