Game Fuel Team Optic Champions Can 饮料罐 by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can 饮料罐 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2020

Game Fuel Team Optic Champions Can 饮料罐

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award 铁奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can 饮料罐

Game Fuel Team Optic 冠军罐是专为游戏玩家群体打造的限量版饮料罐。其旗舰包装设计经过改造，以呼应 OpTic Gaming 战队——该战队成员在赛事中身着白色队服。罐身以白色为底色，辅以绿色点缀。每位战队成员的定制插画以照片级写实肖像的形式呈现。罐体整体采用直接印刷、触感光油以及凸起的立体压纹工艺。局部区域的哑光油墨处理则凸显出金属质感的色泽。

The Recognition

About the A' Design Award 铁奖

Game Fuel Team Optic Champions Can 饮料罐是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Game Fuel Team Optic Champions Can 饮料罐将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Game Fuel Team Optic Champions Can 饮料罐因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release