Chu Cellar 白酒包装

设计师： Yong Wu

客户: Shenzhen everbright creative packaging design co. LTD

包装类别A' Design Award 铜奖获奖者

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关于 Chu Cellar 白酒包装

楚酒坊是为中国湖北出产的一款白酒所做的包装设计。酒瓶采用陶瓷材质，造型仿照古代楚国文物编钟。瓶身纹理以开模浇铸工艺成型，外盒选用木材制作。表面凸起与凹陷的线条设计可减少搬运过程中的滑脱风险。盒体底座可用作展示台架，空瓶得以作为陈设摆件保留。设计意图在于呈现原产地的历史与文化底蕴。

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关于A' Design Award 铜奖

Chu Cellar 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Chu Cellar 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Chu Cellar 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
尺寸与包装: 170 (L) x130(D) x 320 (H)
标签: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
生产技术: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
设计挑战: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
研究: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
灵感: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
项目周期: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
操作流程: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
团队成员: The designer：fuyu yang
The designer：yong wu