Luhua Xiaomo 芝麻香油包装

设计师： Tiger Pan

客户: Shandong Luhua Group

包装类别A' Design Award 铜奖获奖者

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关于 Luhua Xiaomo 芝麻香油包装

鲁花小磨是为小磨香油设计的包装，这是一种小批量手工生产的油品。容器为直筒圆柱形玻璃瓶，直径50毫米，高210毫米。不干胶标签环绕瓶身350度，版面如同一张旧报纸，令人联想起食物用报纸包裹的年代。文字竖向排布，沿袭中国老字号招牌的样式。未被标签覆盖的狭窄缝隙则化作凸印的秤杆刻度，显示瓶内所盛的分量。

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关于A' Design Award 铜奖

Luhua Xiaomo 芝麻香油包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Luhua Xiaomo 芝麻香油包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Luhua Xiaomo 芝麻香油包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
尺寸与包装: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
标签: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
生产技术: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
设计挑战: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
研究: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
灵感: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
项目周期: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
操作流程: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
团队成员: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie