Ai Academy 品牌形象识别 by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2020

Ai Academy 品牌形象识别

by Emanuele Grittini

Client: Ai Academy

A' Design Award 铁奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #100933

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ai Academy 品牌形象识别

Ai Academy 是为一家人工智能公司打造的品牌形象识别系统。标志字体以等宽字体为基础,这类字体常见于编程环境之中。背景图像将人工智能的跨学科特性转化为抽象画面,不直接指涉技术元素。这些背景采用水性颜料的实验性混色技法制作而成,随后经过拍摄与后期处理。标志与背景之间的对比确保了标志始终清晰可辨。浓烈鲜明的色彩则有助于提升活动物料与社交媒体素材中的品牌辨识度。

The Recognition

About the A' Design Award 铁奖

Ai Academy 品牌形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Ai Academy 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Ai Academy 品牌形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.