Co Ba Coffee 咖啡包装 by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2020

Co Ba Coffee 咖啡包装

by My Linh Mac

Client: Mmac

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee 咖啡包装

Co Ba Coffee 是为一个越南咖啡品牌打造的包装设计。该包装呈现的是鸡蛋咖啡——一种在其他国家仍鲜为人知的越南传统饮品。标志以创始人的极简肖像为灵感。品牌名称源自越南语中对姑姑（阿姨）的称呼，唤起家庭纽带与社区生活的情感联结。色彩取自种植咖啡豆的农业田园景观。软包装袋与文具均采用可回收纸张与聚酯材料。这一现代设计面向忙碌途中的咖啡爱好者。

The Recognition

About the A' Design Award 铜奖

Co Ba Coffee 咖啡包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Co Ba Coffee 咖啡包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Co Ba Coffee 咖啡包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac