设计师 Alexander Chin 的作品 2019 National Card Collection Day Deck 扑克牌包装 荣获了极具声望的 2020 A' Design Award 金奖，竞赛类别为包装设计。
金包装· 2020
2019 National Card Collection Day Deck 扑克牌包装
设计师： Alexander Chin
客户: Seasons Playing Cards
包装类别A' Design Award 金奖获奖者
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关于 2019 National Card Collection Day Deck 扑克牌包装
2019年全国收藏牌纪念日牌组是一款具有互动性的扑克牌包装。设计灵感源自摩洛哥的宫殿建筑，采用凹版雕刻工艺，模拟出石雕纹样与几何图案的质感。包装侧面印有一道谜题，邀请使用者开启这扇大门。沿着钥匙孔轨道推起拱门，即可揭开第一层惊喜。特制的三十度透光率单向镜隐藏着一间密室，当光线照入内部时，密室便会显现。最终的揭示则呈现出一条灯火重重、不断延伸的走廊。牌面则以凸起的亮面拼贴纹理工艺加以修饰。
荣誉认可
关于A' Design Award 金奖
2019 National Card Collection Day Deck 扑克牌包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计2019 National Card Collection Day Deck 扑克牌包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。2019 National Card Collection Day Deck 扑克牌包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- 尺寸与包装
- Width 68mm x Depth 22mm x Height 90mm
- 标签
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- 生产技术
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- 设计挑战
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- 研究
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- 灵感
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- 项目周期
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - 操作流程
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- 专利
- .
- 团队成员
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - 图片版权
- Photography: Bryan Aellen
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