Tang Chao 旅行茶叶包装 by Yongjun Chen and Huang Zhang

Tang Chao 旅行茶叶包装 by Yongjun Chen and Huang Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

Tang Chao 旅行茶叶包装

by Yongjun Chen and Huang Zhang

Client: Shenzhen Tangchao Tea Culture Communication Co., Ltd.

A' Design Award 银奖 Winner in 包装 Category

21,818

Verified Award Winner

Verify Award Status for #101104

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tang Chao 旅行茶叶包装

唐朝是一款专为旅行茶设计的包装。小巧的方形茶盒以紧凑的形态盛放茶砖，便于旅途携带。盒体采用榫卯结构拼接，无需使用任何胶水。盒身选用竹材，外包装则采用牛皮纸，既降低了成本，也实现了环保的效果。环扣与挂绳的设计，使茶盒可以悬挂、手持或随身携带。圆润的盒角还可用于按压手部反射区，这一巧思源自中国传统医学。茶盒可重复使用。

The Recognition

About the A' Design Award 银奖

Tang Chao 旅行茶叶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Tang Chao 旅行茶叶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Tang Chao 旅行茶叶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1.Small square tea box with large capacity for tea bricks, which meets the miniaturization requirement of travel tea packaging.
2.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
3.The design of ring buckle and lanyard can meet the needs of various travel scenarios such as hanging, grasping, and carrying.
4.The rounded corners of the bamboo box also have the function of stimulating the hand reflection area (Acupoints) in the traditional Chinese medical culture.
Dimensions & Packaging: tea box: 55*55*55mm
tea bag: 70*70*90mm
Tags: Travel tea packaging, tenon-and-mortise structure, traditional Chinese medicine acupuncture points, miniaturized design, green design
Production Technology: 1.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
2.Traditional Chinese medicine massage of acupuncture points on the hands is good for health and can even treat diseases.
3.The tea box material uses low-cost bamboo, and the outer packaging uses environmentally friendly kraft paper, which implements the environmental protection and green design concept.
Design Challenge: 1.The tenon-and-mortise structure of the tea box is one of its unique innovations. Such a structure does not require any glue bonding and is very environmentally friendly.
2.This design combines the health of acupuncture points in traditional Chinese medicine. The tea box can be used as a traditional Chinese medicine point massage device, which can stimulate the acupoints in the reflection area of the hand and promote blood circulation.
Research: Research Type: Product Development and Theoretical Research
Research goal: Create a green packaging for travel tea
Research methods: design creativity, cultural heritage, physical development
Realistic impact: New ideas for packaging design of travel tea, combined with traditional Chinese medicine acupoint research, added health functions to packaging design and inherited traditional culture.
Inspiration: 1. People's need for tea boxes during travel
2. Inspired by the traditional Chinese medical culture, stimulating the hand reflection area (acupoints) is beneficial to physical and mental health.
3. The packaging structure innovation brought by the traditional tenon-and-mortise structure of China
4. Environmental protection, health and green life concept
Project Duration: The project finished in November 2019 in Shenzhen, China
Operation Flow: Combined with the design of ring buckle and lanyard, it can meet the needs of various travel scenarios such as hanging, grasping, and carrying. The design is reusable, convenient for living, and environmentally friendly.
Team Members: Yongjun Chen
Huang Zhang
Lei Xu
Peixiang Gao
Quantao Su