Overpacked 包 by Jiawen Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2020
Overpacked 包
by Jiawen Li
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #101193The Design
About Overpacked 包
她设计的是一包糕点，在节日期间用作送给有2至3岁儿童的家庭的礼物。它的灵感来自于积木，怪物的特征被设计在积木的表面上。包盒可以回收利用，并变成积木，并且通过包盒上怪物的面部特征，眼睛，鼻子，嘴巴和多种组合可以用来堆积他认为是怪物的脸，例如制作Frankentense Like科学家，激发孩子们的想象力。
The Recognition
About the A' Design Award 铜奖
Overpacked 包是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Overpacked 包将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Overpacked 包出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging box I designed is a package of pastries, which is used as a gift to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the "building blocks". The packaging box can be recycled and turned into building blocks.
- Dimensions & Packaging
- The size of the whole package is 240mm * 70mm * 240mm, and then it includes 4 rectangular cubes (140mm * 70mm * 70mm), 4 triangular prisms (70mm * 70mm * 70mm), and 4 cubes (70mm * 70mm * 70mm).
- Tags
- Over-packing, green, building blocks, children,
- Inspiration
- Overpacking is very serious in China, especially the packaging of some gift boxes. The packaging of many gift boxes greatly exceeds their use value, and many merchants will increase the price of goods by attaching materials to the packaging of the goods in order to make huge profits.
- Project Duration
- The project started in Xiamen, China in April 2019 and was completed in Chengdu, China in January 2020.
- Operation Flow
- When eating the cakes inside, the packaging box can be recycled and used as a toy for children.
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