Lei Shing Hong Forest Food Court 墙面艺术与品牌形象 by Jansword Zhu

Lei Shing Hong Forest Food Court 墙面艺术与品牌形象 by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2020

Lei Shing Hong Forest Food Court 墙面艺术与品牌形象

by Jansword Zhu

Client: Jansword zhu

A' Design Award 银奖 Winner in 平面 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court 墙面艺术与品牌形象

Forest Food Court是位于日本著名建筑师隈研吾在北京设计的办公楼内的美食广场。建筑的核心概念是"城市中的森林"。品牌设计和6米×150米的大型墙面艺术由此概念衍生而来。愉悦的图形和流畅的笔触为严肃的办公楼带来了轻松、自然而又不失都市感的氛围。半抽象的插画风格平衡了办公空间的氛围，避免过于幼稚或可爱。

The Recognition

About the A' Design Award 银奖

Lei Shing Hong Forest Food Court 墙面艺术与品牌形象是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Lei Shing Hong Forest Food Court 墙面艺术与品牌形象将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Lei Shing Hong Forest Food Court 墙面艺术与品牌形象是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu