Pavomea Dessert Store 甜品品牌形象设计 by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.
铜平面· 2020
Pavomea Dessert Store 甜品品牌形象设计
by Jansword Zhu
Client: Jansword zhu
A' Design Award 铜奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #101355The Design
About Pavomea Dessert Store 甜品品牌形象设计
Pavomea甜品店是一个将甜品与零食同艺术元素相融合的甜品品牌的品牌形象与空间设计项目。设计概念源自德国色彩理论家歌德,他对色彩进行研究并提出了六角形色环。标志可切换为三种形态,以表达棱镜的意象,并强化线条与形体之间的对比。纯白色调呈现出全色的主题。包装采用纸质结构,灯具设计则运用亚克力材质。光的理念贯穿于整个品牌识别系统与店铺室内空间之中。
The Recognition
About the A' Design Award 铜奖
Pavomea Dessert Store 甜品品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Pavomea Dessert Store 甜品品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Pavomea Dessert Store 甜品品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
- Tags
- Art, Dessert, Light, Pure, Prism, hexagon, Goethe
- Production Technology
- Paper structure(package) , Acrylic structure(lamp design)
- Design Challenge
- Control the quality of all the material.
- Research
- Research of Goethe.
- Inspiration
- The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
- Project Duration
- The project started in September 2018 and finished in December 2018 in Beijing.
- Operation Flow
- From the Concept of "Light" to the branding system and space design.
- Patents
- Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
- Team Members
- Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou
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