Sweet Osmanthus 葡萄酒包装 by Yunxin Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2020
Sweet Osmanthus 葡萄酒包装
by Yunxin Chen
Client: Kwei Mun Lung
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #101516The Design
About Sweet Osmanthus 葡萄酒包装
《桂花》是一款中国酒的包装设计，该酒以桂花与葡萄汁酿制而成，酿造过程中不添加水。包装盒尺寸为230×90×90毫米。设计灵感取自江南文化——这一地区以悠久的历史和古典园林闻名。设计以窗为主题元素，因为窗最能体现江南园林的气质。每一扇窗都呈现出不同的景致，盒体四面相连，共同构成一幅连续的园林画卷，重述着这片土地的故事。
The Recognition
About the A' Design Award 铜奖
Sweet Osmanthus 葡萄酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Sweet Osmanthus 葡萄酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Sweet Osmanthus 葡萄酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
- Dimensions & Packaging
- 230mm x90mm x90mm
- Tags
- Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
- Design Challenge
- The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
- Research
- Chinese JiangNan Culture
Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research.
Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture. - Inspiration
- The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
- Project Duration
- The project started in August,2019 in Torino and Finished in January, 2020.
Restaurants of KWEI MUN LUNG nation wide and online supply. - Team Members
- Yunxin Chen
Chengkai Xu
Jianhe Liang
Weichun Lin
Shengtao Jiang
Mengjiao Shi
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
