设计师 Mengniu Dairy 的作品 Shiny Meadow A2 牛奶瓶荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2020

Shiny Meadow A2 牛奶瓶

设计师： Mengniu Dairy

客户: China Mengniu Dairy Company Co., Ltd.

包装类别A' Design Award 银奖获奖者

26,982

已验证的获奖者

验证 #101529 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Shiny Meadow A2 牛奶瓶

每日鲜语A2是一款专为鲜牛奶设计的瓶型。瓶身采用高透明度PET材质，呈现出玻璃般的质感。造型以经典的欧式玻璃奶瓶为原型，以现代手法重新演绎。大面积的通透区域展现出瓶内的牛奶，使产品得以直观呈现。瓶身中央的大号A2标识与膳食金字塔相结合，共同构成品牌形象。该瓶容量为720毫升，最大直径80毫米，高238毫米。设计旨在传达简约与纯净之感。

荣誉认可

关于A' Design Award 银奖

Shiny Meadow A2 牛奶瓶是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Shiny Meadow A2 牛奶瓶将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Shiny Meadow A2 牛奶瓶是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
尺寸与包装: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
标签: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
生产技术: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
设计挑战: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
研究: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
灵感: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
项目周期: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
操作流程: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
专利: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
团队成员: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
图片版权: .