Wulianghong 白酒包装 by Sisi Don is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

Wulianghong 白酒包装

by Sisi Don

Client: Shenzhen baixinglong creative packaging co. LTD

A' Design Award 银奖 Winner in 包装 Category

24,581

Verified Award Winner

Verify Award Status for #101743

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wulianghong 白酒包装

五粮红是一款以中国传统家具屏风为灵感的白酒包装设计。包装融汇了中国红、牡丹花与刺绣这三大极具代表性的中国元素。三折式结构在保护酒瓶的同时，也将其充分展示出来。展开时，包装形似一扇折叠屏风，酒瓶宛如陈列于展示架上的收藏珍品。镶嵌式窗棂与刺绣工艺更增添了艺术韵味。包装尺寸为宽225毫米、深115毫米、高215毫米。

The Recognition

About the A' Design Award 银奖

Wulianghong 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Wulianghong 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Wulianghong 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is characterized by typical Chinese features, unique opening experience, and great display effect. The bottle that made from a combination of materials is like a flower in full bloom, presenting oriental traditional aesthetics, temperament of high-end product, as well as making our product full of humanism elements and artistic value.
Dimensions & Packaging: Width 225mm x Depth 115mm x Height 215mm
Tags: Chinese style, Chinese red, Embroidery, Peony, Screen, Liquor packaging
Production Technology: The traditional Chinese embroidery is exquisite in workmanship, and the classic window sills are flexible and changeable. The two are inlaid and combined to give the package more poetic and artistic expression.
Design Challenge: The embroidery craft
Research: Commissioned by clients, we design the product packaging with distinctive style, unique appearance, and high-end taste.
We work hard on the product with selected elements, various materials, and ingenious design method, fully meeting the needs of the clients and presenting breathtaking visual effect!
Inspiration: The design is inspired by the screen, the traditional Chinese furniture. Designers inject Chinese red (national color), embroidery (national art), and peony (national flower) into the package by a combination of techniques, illustrating great Chinese beauty.
Project Duration: The project started in August 2017 in Shenzhen and finished in June 2018 in Chengdu, and was exhibited in The 14th China International Alcoholic Drinks Expo in April 2019
Operation Flow: The three-fold style can protect and showcase the product at the same time.
Team Members: Shenzhen baixinglong creative packaging Co., Ltd
Neptune team