设计师 Abhijeet Thakur 的作品 Boho Ras 包装的鸡尾酒荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2020

Boho Ras 包装的鸡尾酒

设计师： Abhijeet Thakur

客户: Abhijeet Thakur

包装类别A' Design Award 银奖获奖者

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关于 Boho Ras 包装的鸡尾酒

Boho Ras销售使用当地最好的印度烈酒制成的包装鸡尾酒。该产品带有波西米亚风格的氛围，捕捉了非常规的艺术生活方式，并且产品的视觉效果是消费者喝完鸡尾酒后嗡嗡声的抽象写照。它已完美地实现了全球和本地相遇的中点，它们融合在一起形成了产品的Glocal氛围。 Boho Ras出售200毫升瓶装的纯烈酒，以及200毫升和750毫升瓶装的鸡尾酒包装。

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关于A' Design Award 银奖

Boho Ras 包装的鸡尾酒是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Boho Ras 包装的鸡尾酒将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Boho Ras 包装的鸡尾酒是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
尺寸与包装: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
标签: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
生产技术: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
设计挑战: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
研究: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
灵感: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
项目周期: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
操作流程: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.