设计师 Salvita Bingelyte 的作品 Women of Wonder University 品牌形象设计 荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2020
Women of Wonder University 品牌形象设计
设计师： Salvita Bingelyte
客户: Salvita Design
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关于 Women of Wonder University 品牌形象设计
Women of Wonder University(奇妙女性大学)是为一项为期十二周的课程所打造的品牌形象,该课程旨在帮助女性为未来的工作与生活平衡做好准备。该形象设计将"Women of Wonder"的首字母组合成简短的"WoW"一词,并采用粗体字形呈现。粉色象征女性气质与机遇,浅蓝代表开放与远见,深蓝则寓意信任与知识。彩色标志用于白色背景,而白色标志则应用于明亮的背景之上。整体设计赋予该平台高度的视觉辨识度与蓬勃的能量感。
荣誉认可
关于A' Design Award 铜奖
Women of Wonder University 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Women of Wonder University 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Women of Wonder University 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
- 尺寸与包装
- The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
- 标签
- University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- 生产技术
- I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
- 设计挑战
- To create a logo for a future women university that would stand apart from the regular universities.
- 研究
- Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
- 灵感
- The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
- 项目周期
- Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
- 操作流程
- I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- 图片版权
- Copywriter Erin Hope Stevens
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