Aesthetics and Chinese 海报设计 by Chia-Hui Lien

Aesthetics and Chinese 海报设计 by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2020

Aesthetics and Chinese 海报设计

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award 铜奖 Winner in 平面 Category

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The Design

About Aesthetics and Chinese 海报设计

《美学与汉字》是一组以汉字设计为基础的系列海报。每个字的结构均由其部首笔画构建而成,并以旋转与渐变的方式排布呈现。该系列将书写文字转化为视觉符号,并将字体设计作为一种当代表现形式。海报、请柬与书籍均已印制,以凸显字形之美。海报尺寸为70×100厘米。作品将汉语与汉字呈现为东方文化中恒久流传的文化财富。

The Recognition

About the A' Design Award 铜奖

Aesthetics and Chinese 海报设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Aesthetics and Chinese 海报设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Aesthetics and Chinese 海报设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN