2019 Admissions Welcome Package DGUT 新生入学礼盒 by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2021
2019 Admissions Welcome Package DGUT 新生入学礼盒
by Ruikang Xie
Client: Xiexie Design
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #102057The Design
About 2019 Admissions Welcome Package DGUT 新生入学礼盒
《2019年新生入学礼盒》是为中国东莞高校新生精心准备的迎新礼盒。该设计以自然生长为主题，完成了历时三年的视觉系列——从播种、开花到结果的完整叙事。设计以岭南红荔枝作为核心图形，礼盒开口侧面采用荔枝造型镂空模切工艺。木质明信片以激光雕刻工艺制作，可折叠组合成立体荔枝挂件。礼盒内含录取信函、帆布袋、本地革命旧址地图、徽章、贴纸及通行证等物品。
The Recognition
About the A' Design Award 铜奖
2019 Admissions Welcome Package DGUT 新生入学礼盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计2019 Admissions Welcome Package DGUT 新生入学礼盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。2019 Admissions Welcome Package DGUT 新生入学礼盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- Tags
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
- Production Technology
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- Design Challenge
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- Research
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- Inspiration
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- Project Duration
- Started in July 2019, completed in September, completed in Dongguan, China
- Operation Flow
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- Image Credits
- Image #1-5 Zhang Jingwen
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
