设计师 Wen Liu and Jiabao Zou 的作品 Hanwu Liquan 1974 白酒包装 荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2020
Hanwu Liquan 1974 白酒包装
客户: Gansu Jiuquan Hanwu Liquor Co., Ltd
包装类别A' Design Award 铜奖获奖者
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关于 Hanwu Liquan 1974 白酒包装
汉武醴泉1974是一款中国白酒系列的包装设计。瓶身采用透明磨砂玻璃并饰以烤金工艺细节，瓶盖与吊牌则以金属打造。瓶身的蓝色灵感源自汉代玉器。以汉代龙纹为原型的双龙构成主视觉元素。造型与结构遵循简约现代风格。包装盒长88毫米、宽88毫米、高227.5毫米。该设计以当代形式呈现中国传统文化。
荣誉认可
关于A' Design Award 铜奖
Hanwu Liquan 1974 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Hanwu Liquan 1974 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Hanwu Liquan 1974 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
- 尺寸与包装
- The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
- 标签
- Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
- 生产技术
- The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
- 设计挑战
- In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
- 研究
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
- 灵感
- Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
- 项目周期
- The project started in January 2019 and finished in December 2019 in Shenzhen.
- 操作流程
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
- 团队成员
- Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang - 图片版权
- Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019
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