设计师 Young Huale 的作品 Fil 品牌形象识别荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2020

Fil 品牌形象识别

设计师： Young Huale

客户: By-Enjoy

平面类别A' Design Award 银奖获奖者

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关于 Fil 品牌形象识别

FIL 是为一家销售设计师系列产品及其他设计单品的店铺打造的品牌形象识别系统。FIL 在法语中意为"线"。一条连续的线条贯穿三个字母的中部,使品牌背后的理念变得直观而可见。这条线可以延长或缩短,从而使标志能够以不同长度、在不同位置上使用,同时保持统一的整体形象。该形象识别系统应用于店铺招牌、名片、包装、办公文具、名牌吊牌、手提袋及纸制品等。

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关于A' Design Award 银奖

Fil 品牌形象识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Fil 品牌形象识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Fil 品牌形象识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
尺寸与包装: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
标签: Brand/visual system/logo/clothing/fashion/store/modern/design
生产技术: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
设计挑战: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
研究: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
灵感: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
项目周期: 2019.09
操作流程: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
团队成员: Designer:
Young Huale
Hong Jing
Zheng Rong
图片版权: Photographer:Zou Xunkai