Wen Liu and Xuedan Diao 的作品 Yuyuan Road Baijiu 白酒包装

设计师 Wen Liu and Xuedan Diao 的作品 Yuyuan Road Baijiu 白酒包装荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2020

Yuyuan Road Baijiu 白酒包装

设计师： Wen Liu and Xuedan Diao

客户: Zhiyu Department (Shanghai) co. Ltd

包装类别A' Design Award 铜奖获奖者

18,077

已验证的获奖者

验证 #102183 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Yuyuan Road Baijiu 白酒包装

愚园路白酒是一款产自贵州省茅台镇的中国白酒的包装设计。该设计灵感源自上海的历史名街愚园路，以及这条街上的主体建筑。标识提取了百乐门的建筑元素——这座地标建筑是上海的文化象征。外盒采用再生塑料制成，瓶身为陶瓷材质并施以金色喷漆，瓶盖为塑料材质。包装盒尺寸为100×100×290毫米。该包装旨在向消费者传递上海的城市文化。

荣誉认可

关于A' Design Award 铜奖

Yuyuan Road Baijiu 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Yuyuan Road Baijiu 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Yuyuan Road Baijiu 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
尺寸与包装: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
标签: Shanghai, Yuyuan Road, History, Street, Building
生产技术: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
设计挑战: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
研究: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
灵感: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
项目周期: The project started in November 2018 and finished in September 2019 in Shenzhen.
操作流程: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
团队成员: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
图片版权: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019