2018 Welcome Package DGUT 录取礼盒 by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.
铜平面· 2021
2018 Welcome Package DGUT 录取礼盒
by Ruikang Xie
Client: Xiexie Design
A' Design Award 铜奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #102231The Design
About 2018 Welcome Package DGUT 录取礼盒
《2018 东莞理工学院迎新礼盒》是为中国东莞理工学院新生打造的录取通知书礼盒。设计将汉字"莞"与东莞市花白玉兰相结合,形成独特的字体设计与统一的视觉系统。抽拉式礼盒内含帆布袋、笔记本、笔袋以及两册本地地图集,另附两个玻璃瓶,一瓶装有白玉兰干花,一瓶装有手写寄语卡片。该礼盒旨在让新生产生归属感,并展现当地的地域文化。
The Recognition
About the A' Design Award 铜奖
2018 Welcome Package DGUT 录取礼盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计2018 Welcome Package DGUT 录取礼盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。2018 Welcome Package DGUT 录取礼盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
- Dimensions & Packaging
- 360mmx260mmx55mm
- Tags
- Future, humanistic life, flowers
- Production Technology
- This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
- Design Challenge
- We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
- Research
- Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
- Inspiration
- Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
- Project Duration
- Started in July 2018, completed in September, completed in Dongguan, China
- Operation Flow
- Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
- Image Credits
- Image #1-5 Zhang Jingwen
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