设计师 Bloom GmbH Nuernberg 的作品 Tucher AEcht Nuernberger Kellerbier 巴伐利亚啤酒的包装设计 荣获了极具声望的 2020 A' Design Award 金奖，竞赛类别为包装设计。
金包装· 2020
Tucher AEcht Nuernberger Kellerbier 巴伐利亚啤酒的包装设计
设计师： Bloom GmbH Nuernberg
客户: Bloom GmbH Nürnberg
包装类别A' Design Award 金奖获奖者
已验证的获奖者
验证 #102378 的获奖状态设计作品
关于 Tucher AEcht Nuernberger Kellerbier 巴伐利亚啤酒的包装设计
在中世纪时期，当地的酿酒厂在纽伦堡城堡下的600多年的古老岩石酒窖里酿制啤酒。为纪念这一历史，“ AEcht Nuernberger Kellerbier”的包装使人联想到真实的时光。啤酒标签显示了城堡的手绘图，城堡坐落在岩石上，地窖里有一个木桶，由复古风格的字体框起来。带有公司“ St. Mauritius”商标和铜色软木塞的密封标签传达了工艺和信任。
荣誉认可
关于A' Design Award 金奖
Tucher AEcht Nuernberger Kellerbier 巴伐利亚啤酒的包装设计是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Tucher AEcht Nuernberger Kellerbier 巴伐利亚啤酒的包装设计将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Tucher AEcht Nuernberger Kellerbier 巴伐利亚啤酒的包装设计激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - 尺寸与包装
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - 标签
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- 设计挑战
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- 灵感
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - 专利
- Tucher Bräu GmbH und Co. KG
- 团队成员
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - 图片版权
- Bloom GmbH Nürnberg
赞助内容
探索 Designers.org 之外
发现来自我们广告合作伙伴的产品、服务和机会。
探索更多
相关设计
探索同类别中更多按优秀程度甄选的获奖设计。
