Listening to Transparency 展览视觉识别系统 by Xulei Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.
铜平面· 2020
Listening to Transparency 展览视觉识别系统
by Xulei Li
A' Design Award 铜奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #102475The Design
About Listening to Transparency 展览视觉识别系统
《聆听透明》是一场声音艺术展览的视觉识别设计，该展览呈现了44件听觉与视觉作品。设计以象征声源的环形波纹为基础，波纹在角度、曲率与色彩上各有变化。展览标题以渐变网点栅格的形式丝网印刷于透明PVC材料之上，而波纹则采用理想孔版印刷技术印制于棉纸之上。两个图层叠合成为一幅完整画面，翻动印刷页面即可显现波纹。透明的视觉观感既呼应了展出作品所使用的材料，也映照出声音转瞬即逝的特质。
The Recognition
About the A' Design Award 铜奖
Listening to Transparency 展览视觉识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Listening to Transparency 展览视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Listening to Transparency 展览视觉识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
- Dimensions & Packaging
- 210mmX145mm
- Tags
- Image design, Invitation, book design, poster design, tickets design, layout
- Production Technology
- This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
- Design Challenge
- The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
- Research
- The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
- Inspiration
- The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
- Project Duration
- The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
- Operation Flow
- It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.
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