设计师 Aleks Brand 的作品 BlackDrop 品牌标识荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2020

BlackDrop 品牌标识

设计师： Aleks Brand

客户: Aleks Brand

平面类别A' Design Award 银奖获奖者

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关于 BlackDrop 品牌标识

这是个人品牌策略和识别项目。 BlackDrop是销售和分销咖啡的连锁商店和品牌。 BlackDrop是一个个人项目，最初是为个人自由创意业务设定基调和创意方向而开发的。创建此品牌标识的目的是为了将Aleks定位为创业社区中值得信赖的品牌顾问。 BlackDrop代表着一个光滑，现代，透明的初创品牌，旨在成为一个永恒的，公认的，行业领先的品牌。

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关于A' Design Award 银奖

BlackDrop 品牌标识是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计BlackDrop 品牌标识将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。BlackDrop 品牌标识是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
标签: coffee, tech, startup, black, simple logo
生产技术: Adobe Creative Suite
设计挑战: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
研究: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
灵感: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
项目周期: 1 month, Belgrade
操作流程: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
团队成员: Aleks Brand