Qin He and Xinqing Li 的作品 The 15th Games of Jiangxi 海报

设计师 Qin He and Xinqing Li 的作品 The 15th Games of Jiangxi 海报荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为广告、营销与传播设计。

铜广告· 2021

The 15th Games of Jiangxi 海报

设计师： Qin He and Xinqing Li

客户: Jiangxi Provincial Games Organizing Committee

广告类别A' Design Award 铜奖获奖者

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关于 The 15th Games of Jiangxi 海报

《江西省第十五届运动会》是为在瓷都景德镇举办的省级运动会创作的系列海报。该系列将陶瓷文化与体育元素相融合,画面中以陶瓷器物替代原有的体育器械,营造出独特的视觉氛围。作品运用摄影与图像处理软件制作完成,将陶瓷与体育两种素材融汇于同一画面之中。每幅海报尺寸为700×1000毫米,以户外广告形式呈现。该设计将传统工艺与现代体育相连接,推广了当地的城市文化。

荣誉认可

关于A' Design Award 铜奖

The 15th Games of Jiangxi 海报是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计The 15th Games of Jiangxi 海报将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。The 15th Games of Jiangxi 海报出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
尺寸与包装: 700 mm x 1000 mm
标签: Poster, Ceramic, Jingdezhen
生产技术: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
设计挑战: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
研究: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
灵感: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
项目周期: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
操作流程: These posters are used for outdoor advertisements.
团队成员: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
图片版权: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.